Retail technology is replacing human interaction
Over the years, shopping has become simpler – from sneakers to groceries, it’s all just a click away. The convenience of online shopping has led to...
December 20, 2019
BTL, the explosive channel for brands wanting results, fast
Businesses and brands striving to unlock profitable transactions are looking to below-the-line for an accountable, immediate, and cost-effective marketing vehicle that delivers. Johanna Mcdowell, CEO of...
December 3, 2019
Are brands winning?
In an effort to influence shoppers, brands are turning their attention to in-store or retail-specific competitions. The enticement of a ‘chance to win’ can justify price...
November 4, 2019
Five Powerful Shifts in South African Shopper Behaviour
In the past year alone there has been a fundamental shift in shopper behaviour. Although monthly shops remain the key shopper occasion for most South Africans,...
September 27, 2019
The Targeted Advertising Quagmire: Machine Learning – Convenience Or A Privacy Nightmare?
“You talk to your friend in person about needing to replace your Samsung phone, next thing you know your FB, IG and Twitter TLs are flooded...
September 11, 2019