DANCE LIKE YOU’RE WINNING

DANCE LIKE YOU’RE WINNING

In the Kenyan sports betting landscape, dominated by big bonus jackpotpromotions, Betway found the real reason people place sports bets– to celebrate.

The campaign we developed united all bettors in an emotive and memorable way.A song was composed, a celebration dance was choreographed and a trulyintegrated campaign was borne from the Betway victory dance.

The Betway victory dancewas adopted by footballteams in the Kenyan Premier League, and performed liveevery time a goal was scored.