LEADING THE CONVERSATION ON ETHICALLY SOURCED CHICKEN
To give consumers all the information they deserved about the food they consume,Kenchic created a campaign that was as honest as it was appetising.
“Real chicken the real way” became the guiding principle for every execution and strategic decision that was made throughout the course of the brand’s relaunch campaign. The new campaign successfully unified communication on all levels; from real famers to real home-cooked recipes and real specialsin the retail environment.
The campaign set out to relaunch
the brand but, in turn,
resulted in a sense of pride
and satisfaction that stretched from
the farm to the table.