Stella Artois Wet Paint

As we come together, let's remember to stay apart.

South Africans have experienced some of the harshest lockdown regulations in the world. As these restrictions eased, pandemic fatigue set in. People saw social distancing signs, but just didn't adhere to them. As a brand that encourages people to savour life's moments together, how could Stella Artois bring South African's together but keep them apart? The only way Stella knows how. By creating art, not ads. 2 Artists, 8 artworks, painted onto benches at the busiest public spaces in the country. Dry paint, but signposted as wet paint. Making people sit together, but stay apart.