THESE LIPS DON’T LIE
Delamere yoghurt is an unashamedly indulgent yoghurt. And that’s exactly what we set out to communicate in a beautifully simple through-the-line campaign.
To bring this campaign to life and communicate our indulgent message, we developed disruptive visuals using evocative coloured lips as our key visual, to not only communicate the various flavours, but to break through the in a category that had grown accustomed to unimaginative consumption photography.
Simplicity was key when re-designing the packs across the full range, with the now iconic swoosh, clean photography and colour-coded type the new packs acheived a new presence on shelf.
Because of the visual simplicity of the campaign it was effective and single-minded across all channels. In addition to all printed media, two TV commercials were created. The TV executions allowed the Delamere brand to showcase the enjoyment in every spoonful, while remaining playful.